Internet MarketingCourse code: 170907 | 6 ECTS credits
Basic information
Level of Studies:Undergraduate applied studies
Year of Study:2
Semester:3
Requirements:None.
Goal:The goals of the course is to acquire basic knowledge and skills in the field of Internet marketing. To master the methods and techniques used in Internet marketing and their application in the process of managing Internet marketing.
Outcome:After the course is over, students will be trained to plan, monitor and control the marketing process in the company itself. Students will also be trained to independently present on the Internet.
Contents of the course
Theoretical instruction:
Marketing as a business function;
Business marketing activities;
Procedure and methods of market research;
Quantitative and qualitative research methods in marketing;
Survey of the environment in market research market;
Segmentation of the market and selection of market segments;
Internet marketing technologies, Internet marketing plan, Google services, WordPress CMS installation, SEO - examples on WordPress. CRM, integration with WordPress, Application of Google and social networking services, Internet advertising, Defense of works.
Textbooks and References
Rakić B., Rakić M. (2015) Digitalni marketing - integrisani pristup digitalnim marketinškim aktivnostima: monografija, Zavod za udžbenike, Beograd.
Chaffey, D., Ellis-Chadwick, F., Mayer, R., & Johnston, K. (2006). Internet Marketing Strategy, Implementation and Practice. England: Pearson Education Limited.
Miletsky J. I. (2010), Principles of Internet Marketing: New Tools and Methods for Web Developers, Boston, MA: Course Technology, Cengage Learning.
